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k2.komm — Brand Identity Case

Wordmark

k2.komm runs on precision — the wordmark sits on a clear grid, with fixed proportions between k2., komm, and the tagline kommunikation im netzwerk. Shiraz as accent, Blue Bayoux as calm — readable on screen, in print, and in space.

8x24x48x16x28x44x6x30x18x2xR 8x

Typography & color

  • Shiraz

    Hex
    #AA0E37
    RGB
    170, 14, 55

  • Blue Bayoux

    Hex
    #4D5C61
    RGB
    77, 92, 97

  • Black Haze

    Hex
    #F5F7F7
    RGB
    245, 247, 247

Heading

Avenir Next

Avenir Next carries the headlines — geometric, but warmed by humanist detail. Clear at large sizes, confident in the hierarchy between science and business.

Body

Montserrat

Montserrat for body copy and labels — wide letterforms, tall x-height, readable on screen and in guidelines.

Neutral — black scale

  • 100%

    Black 100%

    Hex
    #000000
    RGB
    0, 0, 0
  • 80%

    Black 80%

    Hex
    rgba(0, 0, 0, 0.8)
    RGB
    0, 0, 0
  • 60%

    Black 60%

    Hex
    rgba(0, 0, 0, 0.6)
    RGB
    0, 0, 0
  • 40%

    Black 40%

    Hex
    rgba(0, 0, 0, 0.4)
    RGB
    0, 0, 0
  • 20%

    Black 20%

    Hex
    rgba(0, 0, 0, 0.2)
    RGB
    0, 0, 0

Deliverables

  • Wordmark & construction grid
  • Shiraz / Blue Bayoux color system
  • Avenir Next & Montserrat typography
  • Brand guidelines
  • Business card & letterhead
  • Digital surface & social templates

k2.komm browser chrome and social profile mockup — digital brand surfaces

k2.komm
k2.komm website on MacBook beside portrait — digital brand presence

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